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Nashville leading software and web development company, DevDigital, has partnered with Blaine Anderson, a veteran of the Nashville technology community, to form a strategic design and innovation consultancy under the name OtherLeft.

Anderson brings more than 25 years of broad-based expertise in startups, corporate leadership, strategy, operations, business development, user experience and product development.  He is the cofounder of digital healthcare consultancy, PointClear Solutions, and cofounder of ClearBox Rights, a local intellectual property rights management company.  Prior to starting his entrepreneurial journey, Anderson was an engineer working on the Space Shuttle and Space Station programs at NASA’s Marshall Space Flight Center.

“Internally, we have talked often about the importance of Design and UX in creating innovative digital products. Blaine has built and lead teams in the past that delivered outstanding design experiences, on a large scale,” said DevDigital Cofounder and Managing Partner Peter Marcum.

“DevDigital has always wanted to be able to work on very high-end design, and with this partnership, we can now achieve this. There are some clients doing mainly internal work not as concerned about UX, but there are others that want a very high-end experience.”

“OtherLeft will seek its own clients, and Anderson is very plugged into the innovation space in several cities. OtherLeft will enable successful digital innovation with human-centered design, user research, product strategy and planning services.  Often, these projects will need development work, and DevDigital will perform development work as needed.”

OtherLeft’s digital innovators leverage human-centered design to create digital products that deliver sustainable, profitable growth for the business.  The company works with both large incumbents and startups across a broad spectrum of industries and tackles their most difficult product challenges, turning insights into innovative products based on real customer needs, new technical possibilities, and business viability.