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When it comes to investing in your business, understanding how to diversify your funds wisely is of immense importance. Of course, there are many areas to invest in that contribute to the financial stability of your business... Investing in areas like hiring an accountant, an emergency fund, product development, and employee training and development are all key areas of your business that ensure operations run smoothly. However, one area of investing that business owners tend to neglect is digital marketing. And neglecting investing in this area is one of the biggest business blunders you can make, especially being that we now live in a digital world.

So, what is digital marketing?

Digital marketing, also referred to as online marketing, is a marketing effort that uses digital channels to promote a brand’s products or services to consumers. These channels include social media, websites, mobile devices, search engines, and more. Through these channels, content marketing is a form of digital marketing with a remarkably high success rate.

According to the Content Marketing Institute, content marketing generates three times the number of leads as outbound marketing does, plus, not only does it have the potential to boost your website traffic 7-fold, but it also drives your conversion rates six times higher than average. So, those stats alone should let you know why content marketing is one of the best investments you can make in your company.

However, it can’t go without saying that content marketing indeed has its own unique set of challenges. With that, there is little to no room for mistakes. If you want content marketing to work in your favor, these are the mistakes you want to avoid.

Content Marketing Mistake 1: Not Writing for Your Audience

Of all the mistakes to make with your content marketing efforts, not writing for your audience is probably the biggest, and honestly, most foolish mistake you can make. And the unfortunate part is that so many businesses make this mistake.

Think about it. Based on the products and/or services you provide, you should be able to know the problems they face and how your brand helps solve those problems. This stems from knowing your audience. The good news is that you can easily find out this information through surveys, questionnaires, and similar queries. However, without this information, you will never be able to write content that’s valuable to your readers.

It is also important to remember to always write about things your audience wants to know versus what you want to tell them.

***Note : Content is king, but your content will hold no weight if no one wants to read it***

Content Marketing Mistake 2: Choosing Quantity Over Quality

Creating high-quality, valuable content takes time if you want your readers to benefit from what they read- there is no compromise in this area. Just as we live in a digital world, we also live in a fast-paced world and business owners think that if they can produce a considerable number of articles with targeted keywords quickly, that it will boost their rankings on search engine results pages (SERPs).

What this can do is put your business at risk of keyword cannibalization, which is what happens when you have too many similar keywords spread throughout content on your website. This, in turn, confuses Google on how to rank your content and can result in having a page you didn’t want targeted to rank high. Taking the time to create quality pieces will always be better than pumping out a bunch of low-value content.

Content Marketing Mistake 3: Neglecting SEO

Did you know that search engine optimization (SEO) drives 10 times more traffic to your site than any other marketing channel? Many do not know this, but it is safe to say that if more business owners knew, they would not leave it out of their content marketing strategy!

SEO is an investment that leads to long-term profit that produces a great return on your investment. According to MOZ, for each dollar you invest in SEO, your return equals around $2.75, and that’s just on average! Depending on what sector you are in, investing in SEO can amount to even greater returns.

Things like local SEO, your website’s page load speed, and, of course, SEO keywords all play a role in how well your content ranks on Google and other search engines.

Avoid Content Marketing Mistakes with DevDigital

There are many more content marketing mistakes you’ll want to avoid such as not having a content approval process, not creating reusable content, and not reviewing the performance of your marketing efforts. However, the biggest mistake to make with content marketing is not relying on experts to handle such a business investment.

Time is money, and we are sure your business does not have time or money to waste on avoidable mistakes when it comes to content marketing. Our digital marketing team is well-versed in producing quality content that will be valuable to your audience, which will, in turn, generate more leads, drive more traffic to your site, and increase your ranking more than any other initiative would.

To schedule a consultation or request a proposal, contact DevDigital today, and we’ll let you know how our content marketing insights can benefit your business.