September 29, 2015
What are the Moments that Matter?
The other day I downloaded a study commissioned by Google and researched by Forrester called "Moments That Matter". The study examined intent rich moments that are critical to winning today's consumer journey. The research was fascinating, to say...
September 29, 2015
When Project Management Becomes Core to Organizational Performance
Project management software has continually evolved in order to keep up with the changing pace and expectations of today’s marketplace. Fortunately, technology is allowing project management software to gain sophistication, power and...
September 28, 2015
Play More, Fail More, Succeed More
The Facts In April 2015, the Entertainment Software Association released its annual report on the video game industry, and announced that 155 million Americans play video games. Of those, the average age of a female video game player is 43, the...
September 22, 2015
TN Sales and Use Tax Law Changed for Software Effective in July
From the State of Tennessee website: Generally, if you make retail sales, leases, or rentals in Tennessee of any goods, computer software, warranty contracts, or certain services and amusements, you should register for the sales tax. You, as the...
September 21, 2015
Project Management Takes on a New Meaning
Getting people to connect today is fairly simple, however, getting them to collaborate is an entirely different thing. Subsequently what is now emerging in the field of project management is called Social Project Management. The aim is to engage...
September 14, 2015
The Value of Mobile Friendly Websites
As businesses struggle to keep up with never-ending technology updates, there is one recent trend that is not going anywhere anytime soon: mobile friendly websites. Google has been one of the primary catalysts in this recent mobile-friendly push by...
August 25, 2015
The Value of Personalization in Today’s Marketplace
When it comes to businesses today, personalization is more valuable than ever. With accessibility at an all time high—ranging from Google searches to social media, blog posts and articles in the media, a person can find what they are looking for...
August 25, 2015
Nashville's Disruption Lab Helps Others Learn About Innovative Change
Most major cities across the U.S. have what is often called a "Disruption Lab." A Disruption Lab usually represents a regular gathering among business people from different market segments to discuss the trends in disruption, new market entrances...
August 24, 2015
Either Make Something New or Make Something Better
Technology innovation comes in two basic variations; either you are making something new, or you are improving the process that creates a product or service to make it more efficient. In both cases, trimming waste is at the core of the value that is...
August 20, 2015
How Often Should You Redesign Your Website?
Many times people ask us “How often should we change our web site?” The answer depends on your customers and business goals, but we do have some general guidelines for you to consider. First, despite your best intentions, it is very challenging...
July 15, 2015
Learning to Play the Game
An old friend recently reminded me about the joy of learning how to play a game. On a recent visit to his parents’ home, my friend found an his old Risk game that he cherished as a teen. While he loved to play the game, it was one that he had yet...
July 15, 2015
Innovation in the Digital Era
In the age of technology, businesses can no longer afford to solely base projected growth and development off of patterns from the past. While change can be scary and intimidating, the reality is that we live in a world with rapidly changing...
July 15, 2015
The Value of SEO and Social Media
Social Media may have started off as a way to share photos, connect with old friends, and stay updated on current news, but today it is one of the most effective marketing tools for any kind of business. However, social media management for a...
July 14, 2015
What is Your Organization's EQ?
I’ve read with interest about individual emotional intelligence (EQ), and then I read an article that discussed organizational EQ. In today’s digital world, the actions of an organization and its people are transparent. When it comes...
July 14, 2015
Is Your Site a Billboard in the Desert?
Some websites don’t attract anyone. Then there are other sites that get tons of attention. The difference between these two types of sites boils down to two things. One has to do with findability and two has to do with...
July 14, 2015
What Sectors Are The VC’s Investing In?
We thought we’d share some interesting investment data from Tomas Tunguz of Redpoint Investors relative to where the share of investment dollars has gone over the last twelve months. According to Mattermark data, VCs have invested more than...
June 11, 2015
Developing a Communications Culture
The first game development company I worked for, Stormfront Studios (Neverwinter Nights, Tony La Russa Baseball, NASCAR Racing, Madden NFL, Tiger Woods PGA Tour, Lord of the Rings: The Two Towers, Bloodwake) was led by a phenomenal developer and...
June 11, 2015
The Context of your Content Says it All
When it comes to communicating with clients and businesses, content is imperative and context is key. You see, your content creates the context in which your client views you; therefore the value of captivating content is inestimable. However, the...
June 10, 2015
Technology is a Communications Tool
Reading is a means of language acquisition, of communication and of sharing information and ideas. I get a lot out of reading, as it allows me to learn from the experiences of others, and it expands my knowledge and understanding of history and...
June 10, 2015
Communications Starts Inside, Then Permeates Out
If we expect our team members to effectively communicate with a client, our community and prospects, then our organization has to lead by example. We have all the tools necessary to communicate better than ever before, but do we understand the...